NEW · GROWTH ENGINE

Just launched: the business side of your practice, handled.

New in Toro — Growth Engine is now live. A custom practice website hosted by Toro. Direct enrollment from the site. Waitlisting when you fill up. A CRM that tracks individuals and employer leads in one place. Analytics that show you what’s working. The whole back office, built in.

Your practice’s front door
A custom website for your practice, hosted by Toro — with direct member enrollment built in, and waitlisting when your panel fills.
A real CRM, not a spreadsheet
Track every lead from form to enrolled member. Individuals and local employers, in one pipeline. Stops being someone’s side job.
Numbers that mean something
MRR, panel utilization, conversion rate, churn, growth pace. The dashboard your practice has been missing.
drsmithfamilypractice.com
Smith Family Practice
AboutPricingContact
Direct primary care, in your neighborhood.
Unlimited visits, direct messaging, no copays. $89/month.
Become a member →
Practice website

A real website for your practice. Hosted by us.

Every Toro practice gets a custom website with your branding, photos, hours, pricing, and physician bios. Toro hosts it, manages the SSL, keeps it fast. You don’t need a Squarespace, a Wix, or a developer. The site is the front door — and the front door enrolls members directly.

See an example →
drsmithfamilypractice.com / join
Name
Maria Johansson
Email
maria@example.com
Plan
Adult · $89/month
Become a member →
Enrolled. Welcome email sent.
Direct enrollment

New members sign up straight from the site.

No phone tag. No back-and-forth. Visitors hit your site, pick a plan, sign up, and pay — all in one flow. They land in your member roster, the welcome email goes out, and they’re ready for their first visit. Zero front-desk work.

See Membership Model →
drsmithfamilypractice.com / join
Panel full
14 on waitlist
1
Theo Reyes
Joined Apr 18
2
Sasha Kim
Joined Apr 22
3
David Patel
Joined May 02
Waitlist

When you’re full, the demand still gets captured.

When your panel hits cap, the website automatically switches to a waitlist mode. Visitors join the list, you get their contact info, and the moment a spot opens they get the first email. No demand lost. No "we’ll get back to you." A real queue your practice can grow into.

Book a Demo →
toro.health / crm
Individuals
Employers
New7
Maria J.
From website · 2h ago
Theo R.
Referral · 1d ago
Tour3
Sasha K.
Tomorrow 10am
Member+12
David P.
Enrolled · today
CRM

Track every lead. Individuals and employers.

Every inquiry from your website lands in the CRM. Move them through the pipeline — new, contacted, tour scheduled, enrolled. Local employers (HR teams looking at DPC for their employees) get their own pipeline alongside individual leads. One inbox, one source of truth, no spreadsheet.

See employer plans →
toro.health / analytics
$28,450
MRR
+12.4% MoM
312
Members
+18 this month
62%
Panel
38% capacity left
Member growth — last 8 months
OctNovDecJanFebMarAprMay
Analytics

Numbers that tell you what’s working.

MRR, member count, panel utilization, conversion rate from website visit to enrolled member, churn, and a growth chart you can actually read. The data your practice has been missing — not because nobody had it, but because nobody pulled it together.

Book a Demo →

Three integrated solutions, one platform

EMR
Ambient AI documentation. No typing, no clicking.
Learn more →
Membership Model
Recurring billing, panel management, and member tracking — all automated.
Learn more →
Open FHIR API
Connect labs, wearables, pharmacy partners, and any third-party tool.
Learn more →

Simple, transparent pricing

One platform. Every tool included. Price scales as your practice grows.

Solo
$ 499
per provider / month

Perfect for a single-physician independent practice.

Book a Demo
Practice
$ 399
per provider / month · 6+ providers

Best value for larger independent practices.

Book a Demo

All plans billed monthly. Annual billing available — contact us for details.

Stop running your practice with multiple tools.

Website, CRM, enrollment, waitlist, analytics — all in one place. Toro handles the business side so you can run the medicine.