New in Toro — Growth Engine is now live. A custom practice website hosted by Toro. Direct enrollment from the site. Waitlisting when you fill up. A CRM that tracks individuals and employer leads in one place. Analytics that show you what’s working. The whole back office, built in.
Every Toro practice gets a custom website with your branding, photos, hours, pricing, and physician bios. Toro hosts it, manages the SSL, keeps it fast. You don’t need a Squarespace, a Wix, or a developer. The site is the front door — and the front door enrolls members directly.
See an example →No phone tag. No back-and-forth. Visitors hit your site, pick a plan, sign up, and pay — all in one flow. They land in your member roster, the welcome email goes out, and they’re ready for their first visit. Zero front-desk work.
See Membership Model →When your panel hits cap, the website automatically switches to a waitlist mode. Visitors join the list, you get their contact info, and the moment a spot opens they get the first email. No demand lost. No "we’ll get back to you." A real queue your practice can grow into.
Book a Demo →Every inquiry from your website lands in the CRM. Move them through the pipeline — new, contacted, tour scheduled, enrolled. Local employers (HR teams looking at DPC for their employees) get their own pipeline alongside individual leads. One inbox, one source of truth, no spreadsheet.
See employer plans →MRR, member count, panel utilization, conversion rate from website visit to enrolled member, churn, and a growth chart you can actually read. The data your practice has been missing — not because nobody had it, but because nobody pulled it together.
Book a Demo →One platform. Every tool included. Price scales as your practice grows.
For small group practices scaling together.
Book a DemoBest value for larger independent practices.
Book a DemoMost electronic health records cost less than Toro on the line item and more than Toro once the practice is actually running. An independent practice does not just need a chart. It needs ambient documentation, recurring membership payments, a website patients can enroll through, intake forms, reminders and results delivery, scheduling, and something that tells you how the business is doing. Bought separately that is six vendors, six contracts, and six renewal dates.
Toro is one line.
| What a practice needs | Bought separately | Per month |
|---|---|---|
| Chart and clinical record | Elation, Direct Care 1 | $275 |
| Ambient documentation | Freed, Core | $79 |
| Membership billing and payments | Hint, Launch | $290 |
| Patient messaging, phone, fax | Spruce Health, Basic | $24 |
| Website, hosting, maintenance | small-practice rate 2 | $75 |
| Lead tracking and analytics | HubSpot Starter | $20 |
| Separately | $763 | |
| Toro Solo | all of the above | $499 |
$264 less per month, and every figure above is the cheapest published tier that covers the need.
At two providers the gap widens rather than closes: $1,423 separately against $898 on Toro.
Price is only half of it. Every handoff between two vendors is a place where something goes missing: a lab result that lands in the wrong chart, a membership charge that fires after someone cancelled, an intake form the note never sees. When one company builds and maintains the whole path, there is no seam for things to fall through and no second vendor to blame when they do.
Toro does not do revenue cycle. If you bill insurance, keep your billing company. Toro builds the claim from the chart and hands it to whoever you already use, and you are not paying us for it.
1. Elation does not publish list pricing. Figure from third-party pricing trackers, annual billing.
2. Hosting and maintenance for a single-location practice commonly runs $75 to $300 per month. The low end is used here.
Prices checked August 2026.
All plans billed monthly. Annual billing available — contact us for details.