Direct Primary Care, explained

DPC is a membership-based model where patients pay their physician directly — no insurance billing, no prior authorizations, no administrative drag. Just medicine the way it should work.

No insurance billing
Patients pay a flat monthly fee directly to their physician. No claims, no prior authorizations, no surprise bills, and no insurance company between you and your patient.
Smaller panels
DPC physicians typically care for 300–600 patients instead of 2,000+. Fewer patients means more time with each one — longer visits, same-day access, and real relationships.
Direct access
Members reach their physician by text, call, or portal — not a phone tree. Same-day and next-day appointments are the norm, not the exception.
toro.health / membership
Adult Membership
$89/mo
No copays · No deductibles · No insurance required
248 / 400 patients 62% full
Unlimited office visits
Same-day & next-day appointments
Direct messaging with your physician
Basic labs & procedures at cost
The Model

A flat monthly fee.
No middleman.

DPC practices charge patients a monthly membership — typically $70–150/month for adults. That fee covers a defined set of services: visits, preventive care, care coordination, and often basic labs and procedures at wholesale cost. No co-pays. No deductibles. No billing headaches.

See the DPC Startup Blueprint  →
DPC vs. Traditional
DPC
Traditional
Panel size
300–600
1,500–2,500
Visit length
30–60 min
10–15 min
Insurance claims
None
Thousands/yr
Admin staff needed
Minimal
1–3 FTE
Patient access
Same/next day
Days to weeks
The Difference

Less overhead.
More medicine.

In a traditional fee-for-service practice, physicians spend hours per patient on documentation and billing. DPC strips that away. A smaller panel means more time with each patient. Direct payment means zero claims processing. The result: better care, a more sustainable practice, and a career you actually chose.

Talk to us about making the switch  →
toro.health / practice-fit
Practice specialty
Family Medicine
Internal Medicine
Pediatrics
Geriatrics
Sports Medicine
Integrative
Typical DPC practice profile
400
Max panel
$89
Avg fee/mo
$430K
Full panel ARR
Who It's For

Built for primary care physicians ready to practice on their terms

DPC works best in family medicine, internal medicine, pediatrics, geriatrics, and other primary care specialties. It's especially well-suited for physicians leaving employment who want something built around patients — not productivity metrics. A full panel of 400 members at $89/month is $430K ARR, with minimal overhead and no insurance dependency.

Start with the DPC Blueprint  →

Everything a DPC practice needs, built in

Toro is purpose-built for DPC.

EMR with Ambient AI
AI captures notes during visits so you can focus on your patient, not your screen. Designed for longer DPC visits.
Learn more →
Membership Billing
Set your fee, define your panel, and let Toro handle recurring payments and member management automatically.
Learn more →
Open FHIR API
Connect labs, wearables, pharmacy partners, and third-party tools — your data flows where you need it.
Learn more →
Growth Engine
Referral programs, automated outreach, and analytics to fill your panel without a marketing budget.
See pricing →

Ready to launch your
DPC practice?

Talk to us about your goals. We'll show you how Toro gets you from idea to open doors.